In response to evolving EU privacy laws and industry changes, TikTok has announced an update to its ad-targeting data usage policy.
TikTok is making changes to its ad targeting process for teenagers by removing the use of off-platform activity.
As explained by TikTok “This means that people in the United States aged 13 to 15 will no longer see personalized ads on TikTok based on their activities off TikTok and people in the European Economic Area, United Kingdom, and Switzerland aged 13 to 17 will no longer see personalized ads on TikTok based on their activities on or off TikTok. We’re continuing to work toward providing all people on TikTok with transparency and controls so they can choose the experience that’s right for them.”
Read more: Bipartisan Senators Call For New Law To Protect TikTok User Data
The update will align TikTok with the EU Digital Services Act (DSA), which will be implemented within the next few months. The DSA introduces new regulations that restrict the targeting of young users based on data usage.
TikTok in the US is implementing a halt on off-platform activity as part of efforts to limit activity tracking and align with new protections for teens.
