Peru: Telefónica fined for false advertising

Peruvian authorities have found Telefónica Móviles, a local branch of the Spanish multinational, liable for the equivalent of 2.5 million Soles for failing to live up to offers made during their ‘Quintuplica Movistar’ campaign. The company has been ordered to remove all advertising for the campaign effective immediately.

The campaign offered customers in the pre-paid and single-pay contracts an option for quintupling their credit and call time. In practice this was never possible, as fees were raised by up to 300% after the bonus was applied.

The campaign had also promised that the bonus would be instantly available once the required SMS was sent, when in fact it could take up to two full days before registering. This was considered enough to qualify as False Advertising.

Source: Huarmey

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