Vera Jourova, the deputy head of the European Commission, has suggested that companies utilizing generative AI tools such as ChatGPT and Bard, which have the capability to produce disinformation, should clearly label such content in order to combat the issue of fake news.
According to Reuters, ChatGPT, supported by Microsoft-owned OpenAI, was launched in late 2020 and has since become the fastest-growing consumer application ever. This has spurred competition among tech firms to introduce generative AI products to the market.
There is growing concern about the potential misuse of technology, specifically, its ability to produce and spread disinformation on a larger scale, including by individuals and governments.
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“Signatories who integrate generative AI into their services like Bingchat for Microsoft, Bard for Google should build in necessary safeguards that these services cannot be used by malicious actors to generate disinformation,” Jourova told a press conference.
“Signatories who have services with a potential to disseminate AI generated disinformation should in turn put in place technology to recognize such content and clearly label this to users,” she said.
According to Jourova, companies like Google, Microsoft, and Meta Platforms that have agreed to the EU Code of Practice for addressing disinformation should provide details on the measures implemented to counter it in July.
She informed Twitter, which recently left the Code, to anticipate increased regulatory examination.
