Spring 2019, Volume 1, Number 2

Speaking at the 2005 IAB Engage conference in London, Microsoft Chairman Bill Gates said: “The future of advertising is the internet.”

With the advent of the digital economy, and advertising shifting from newspapers, radio, and television to the internet, we have also seen a shift in the regulatory approach of some governments from a focus on protecting consumers from “false advertising,” to considering online advertising from an antitrust lens.