Simeon Thornton, Author at Competition Policy International

Simeon Thornton

Simeon Thornton is currently a Director at the UK’s Competition and Markets Authority where he is responsible for leading high-profile market studies and market investigations. He is presently leading the CMA’s market study into online platforms and digital advertising. He was previously Chief Economist to the Department of Energy and Climate Change and also worked for the OFT. From 1998 to 2004, he worked in the private sector as a senior consultant with NERA Economic Consulting.

Opening the Black Box: An Analysis of Google’s Behavior in Search and Display Advertising Using Large-Scale Datasets

October 12, 2020 No Comments

This article summarizes three quantitative pieces of analysis using large transaction-level datasets that the CMA undertook in a recent market

Simeon Thornton

Opening the Black Box: An Analysis of Google’s Behavior in Search and Display Advertising Using Large-Scale Datasets

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