Assistant Professor of Marketing, AACSRE Emerging Research Fellow. Riley received his B.S. in Biomedical Science and his MBA at the University of North Florida where he was a named Coggin Fellow. Riley’s retail strategy, pricing policy, and other research has appeared or is forthcoming at the Journal of Supply Chain Management, the Journal of Public Policy and Marketing, and Functional Ecology. Riley has received numerous awards and grants for his research and teaching including the William H. Thomlinson Outstanding Graduate Scholar Award, the PowerUp JAX Innovation Grant, and the Innovation in Education Award.