Kenneth C. Wilbur, Author at Competition Policy International

Kenneth C. Wilbur

Kenneth C. Wilbur serves as Professor of Marketing and Analytics and the Sheryl and Harvey White Chair in Management at the University of California, San Diego, where he teaches customer analytics and e-commerce. His research draws rigorous, actionable insights out of large datasets for positive impact on markets. He was recently named a Marketing Science Institute Scholar, described as "among the most prominent marketing scholars in the world." Professor Wilbur’s research focuses on quantitative marketing and analytics.

Revealed Preference and Welfare Considerations in Online Advertising Markets

June 29, 2023 No Comments

We consider how textbook economic techniques should be applied in online advertising markets. We argue that the necessary conditions for

Kenneth C. Wilbur

Revealed Preference and Welfare Considerations in Online Advertising Markets

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